Alfonso De Angoitia Noriega: Tapping The US Market

The success of a business depends on the people who are running it, and in the case of the largest media company in Latin America, one man managed to take them out of stagnant development and has been a key contributor in their present success.

Back when he was younger, Alfonso de Angoitia Noriega used to live in the city of New York where he works in a law firm as a lawyer. His will to help his own people through legal means resulted in his return to Mexico, where he established his own law firm. It seems to be a good decision for Alfonso de Angoitia Noriega to go back to Mexico, because his career in Televisa would start as soon as he cross paths with Emilio Azcarraga Jean, who would soon become the company’s chief executive officer.

He initially worked as his private lawyer, and the two developed great relationship and became close friends. As he becomes more tenure, the company decided to appoint him as the chief financial officer. During his term as the chief financial officer of Televisa, he actively participated in a number of activities and decisions that would result in to the company restructure. He was promoted to the position of executive vice president, and good things followed after his appointment.

Televisa is growing slowly, and sometimes, the growth is becoming stagnant. Alfonso de Angoitia Noriega is wary of the company’s problems, so he looked for solutions on how to raise the company’s growth. He is thinking outside the box for solutions that has not been considered before, and in the process saw the answer he was looking for outside the borders of Mexico. He immediately created a deal and called in Univision to talk about his planned partnership. The deal costs $1.2 billion dollars, and it would give Grupo Televisa a small ownership percentage with Univision. Along with the ownership deal, it would also give them the right to broadcast their programs on Hispanic US households through Univision. The deal was signed by both party months after it was introduced, and Televisa saw a gradual rise in their company’s profit and value as their programs infiltrated Hispanic US homes. The change that happened would not be possible if not for Alfonso de Angoitia Noriega idea of tapping the US market.

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