Alfonso De Angoitia Noriega: Tapping The US Market

The success of a business depends on the people who are running it, and in the case of the largest media company in Latin America, one man managed to take them out of stagnant development and has been a key contributor in their present success.

Back when he was younger, Alfonso de Angoitia Noriega used to live in the city of New York where he works in a law firm as a lawyer. His will to help his own people through legal means resulted in his return to Mexico, where he established his own law firm. It seems to be a good decision for Alfonso de Angoitia Noriega to go back to Mexico, because his career in Televisa would start as soon as he cross paths with Emilio Azcarraga Jean, who would soon become the company’s chief executive officer.

He initially worked as his private lawyer, and the two developed great relationship and became close friends. As he becomes more tenure, the company decided to appoint him as the chief financial officer. During his term as the chief financial officer of Televisa, he actively participated in a number of activities and decisions that would result in to the company restructure. He was promoted to the position of executive vice president, and good things followed after his appointment.

Televisa is growing slowly, and sometimes, the growth is becoming stagnant. Alfonso de Angoitia Noriega is wary of the company’s problems, so he looked for solutions on how to raise the company’s growth. He is thinking outside the box for solutions that has not been considered before, and in the process saw the answer he was looking for outside the borders of Mexico. He immediately created a deal and called in Univision to talk about his planned partnership. The deal costs $1.2 billion dollars, and it would give Grupo Televisa a small ownership percentage with Univision. Along with the ownership deal, it would also give them the right to broadcast their programs on Hispanic US households through Univision. The deal was signed by both party months after it was introduced, and Televisa saw a gradual rise in their company’s profit and value as their programs infiltrated Hispanic US homes. The change that happened would not be possible if not for Alfonso de Angoitia Noriega idea of tapping the US market.

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Effects of Podcast Advertising as Revealed in a Study Initiated by PodcastOne

Posted onCategoriesExecutive Chairman

PodcastOne and Edison Research partnered to study the effect of podcast advertising platform to product awareness, desire to purchase and perception. This study targeted five national brands dealing in different types of product and services. It is the first time such a study is conducted, and Edison Research was hired by PodcastOne to do the task.

The study was done in 2016 and the results were announced early this year by both the executives of the two companies. The outcome revealed substantial positive effect, particularly on consumer’s willingness to buy, perception and brand awareness.

According to the Executive Chairman of PodcastOne, Norman Pattiz, the researcher conducted three different studies in 2016 on behalf of his company in order to determine effects of podcast advertising on selected brands. The research targeted established brands as well as less recognized ones. On both cases, the researcher conducted online surveys before podcasts ads were run, and again after all brands ran the ads for a period of 4-6 weeks.

The results showed how the audiences responded after podcast ads were ran, basically in terms of their perception to consider buying from those brands. Mr. Pattiz further explained they have been planning on ways to independently prove that podcast format is more effective compared to traditional formats, and the study by Edison Research revealed that.

Founder and Executive Chairman of PodcastOne

Norman Pattiz has served as the Executive Chairman of PodcastOne since June 23, 2016, and on the same day he relinquished his position of Chief Executive Officer of the company.

Pattiz has an experience of over 40 years in the media industry, particularly as radio syndication. In 1974, Pattiz founded Westwood One Inc., a company he transformed over the years until it became of the largest broadcaster in the United States. Under his leadership Westwood One was recognized as the best provider of sports, news, talk and entertainment shows across the industry. He served at the company until 2010, and after leaving he founded Courtside Entertainment Group.

Later, the entrepreneur found underutilized opportunities and he founded PodcastOne in 2012. Through his skills and experience, PodcastOne managed to grow rapidly to become a leader in production and distribution of audio programs.

According to Bloomberg, throughout his career, Pattiz has received several civic and professional awards such as the Distinguished Education Service Award, Broadcast of the Year Award and the Freedom of Speech Award.