Be Bold like Doe Deere

We all have dreams, but some of us don’t try our hand at the things we love and want to do. A woman who is a great example of going for her dream with all that she’s got is Doe Deere. Doe Deere is the power house that started the makeup brand called Lime Crime. Learn more:

She’s someone who knows that to make it in your passion, you have to have perseverance and passion to keep it up. From nail polish to lipsticks and almost any type of makeup item that you can think of, Lime Crime is a successful brand that is geared towards ladies like Doe Deere—women who like to wear bright colors and do things differently. Learn more:

What has she done right that has led her to being the successful businesswoman she is now? Here are some examples:

  • She knew that she wanted to be in cosmetics and she went for this dream with all that she had.
  • She kept working hard and persevered through the challenging times because she knew what she wanted to achieve.
  • She loved what she was doing which helped to soften the difficulty and made it enjoyable.
  • She was open to new ideas. She had originally started an eBay account for clothing, but liked to use bright colors to get attention. When she discovered that bright makeup was hard to come by, she realized that she had something to offer.
  • She has also been an example of how it’s important to have tough skin when it comes to being a career woman with an iconic product. There will always be haters, but Doe Deere proves that you don’t have to pay attention to negativity when it comes to making your business work.
  • She shows that you don’t have to start out big. Her small beginnings in Lime Crime are far behind her, but it wouldn’t have been this way if she hadn’t kept on persevering through the times when Lime Crime had yet to become a household name.

Lime Crime is a company that offers cruelty free make-up that is safe to use and provides customers with plenty of colorful and unique cosmetics to choose from. From glitter to fluorescent colors, Lime Crime doesn’t hold back. Learn more:

Doe Deere living the American Dream

Doe Deere is an incredible success story that epitomizes the American dream. She was born in Russia and immigrated to New York City. She grew up with a passion for fashion; bold, vibrant fashion. As a child she was always experimenting with colors using paints, pencils, and her mothers cosmetics. As a young adult employment in the conventional workforce did not satisfy her artistic side. An administrative assistant at an insurance firm by day and a musician at night reflected the conflict between dreams and drudgery.

Creating her own clothing allowed her to express herself. She became frustrated with the lack of truly unique colors and textures in cosmetics. Seeing a need for radical hues that matched her style she created Unicorn Lipsticks. The beautiful, wild and vibrant colors packaged with a sparkling unicorn immediately struck a chord with the market.

Starting with an EBay store her enterprise blossomed; today the Unicorn Queen is a CEO. In 2008 she founded Lime Crime. As a newcomer to the industry Doe was certainly not constrained by convention. The traditional brick and mortar stores counted on customers physically handling the merchandise and experimenting at the makeup counter. With a keen understanding of her target audience she knew that internet savvy modern shoppers are a different breed. The conventional colors and traditional marketing techniques do not tap into the Unicorns of today. Lip swatches allowed customers to see how the product will look on lips with a few clicks of the mouse. The majority of Lime Crime products are sold via the internet, an innovation at the time but now is rapidly becoming the norm. Bold new colors matched by bold new marketing and distribution strategies allowed global distribution in minimal time.

With worldwide exposure and rapid success it would be easy for her to lose core values. She was featured in Self-Made magazine as one of the 50 Top Inspiring Women Entrepreneurs. Despite the accolades, success and internet fame she remains passionate about expressing her self in a responsible manner. Lime Crime products are both vegan-friendly and cruelty free. Giving back to the community is important and Lime Crime donates to multiple charitable organizations that benefit women, children and animals.

An inspiration to immigrants, entrepreneurs Doe Deere advises “Stay true to your vision, no matter how odd it might be.” She is married to Mark, her bandmate, playmate, business and life partner.


Check out Doe Deere on Facebook at


A Highlight of Julie Zuckerberg’s Professional Work History and Hobbies

Persons interested in pursuing careers in the financial services industry ought to contract renowned recruitment leads in order to get the jobs. A good example of a recruitment lead is Julie Zuckerberg, who is currently the executive talent acquisition manager based at Deutsche Bank. She is also the Vice President and has worked for a number of business organizations before assuming her current position. Deutsche bank is involved in investment banking services and was founded in 1870 (Germany). Julie Zuckerberg was a student at the City University of New York Brooklyn College and was awarded with a Philosophy degree before she proceeded to the New York Law School to undertake JD. Julie Zuckerberg is based in Manhattan, New York City currently.

Past Work Experience

Julie started off her career at the Hudson staffing and recruiting in 2002 and stayed on the job for a period of five years. She was involved in the line of candidate replacement for paralegals, attorneys, support staffing and case managers for various law firms. The positions were on both short and long terms. She used to work for reputable financial institutions, law firms and large corporations. Julie also assisted in resolving work place conflicts by being the link between the clients and employees by ensuring compliance of the Employment Act. In October 2007, Julie moved to Citi Global Functions, a financial services business. While at Citi, she held the position of the Vice president as well as recruiter. She was in charge of hiring more employees on behalf of Citi as well as educating employees on some of the services offered by the company like Citi Cards.

Julie then changed her employer in 2013 by moving to New York Life Insurance Company. She held the position of Vice President and senior recruiter at the insurance company. She was also working for Citi Global Consumer Bank before she finally moved to Deutsche Bank. She made the switch in 2015 and rose quickly to the post of Executive Talent Acquisition Manager. Her role involves collaborating with business leaders from commercial clients and private wealth, asset management and global technology and operations to drive the worldwide talent acquisition process and strategies improvement.

Work Skills

Julie Zuckerberg has a number of work skills that include a number of talent acquisition skills. She is great in her interviewing skills, leadership, human resources, conflict resolution, strategy, employee training, coaching, applicant tracking systems and succession planning. Julie is great at spearheading negotiations and developments for managing directors’ offers, which involve material risk takers and corporate stakeholders. She offers strategic training and directions to every professional recruiter teams she manages. She is also popular due to her exhibition of firm leadership in the hiring best practices and governance in the industry that develops the proficiency of attracting diverse pipelines and top-notch talent.

Interests and Hobbies

While Julie is not in her office, she is engrossed in her hobbies and interests which include arts, running, photography and technology knowledge. She participates in various volunteer activities for a number of charitable causes like human rights, animal welfare, social action, economic issues, science and civil rights. She also arranges for coaching and counseling sessions for employees in the industry.