Bad photos and other private information appearing online can ruin your public persona and/or brand if steps are not taken immediately to rectify the situation. The first step is to immediately take action by requesting that the photo be taken down by the website administrator. You may also decide to take legal action against the website administrator if your initial request is ignored. You should also fight negatives with positives. Increase positive content on your website or blog and make sure this positive content is the first thing that pops up on google by improving website SEO techniques. It is also a good idea to accept responsibility for the bad photo and let the public know that you are taking steps to fix the situation. You should also take steps toward making sure this doesn’t happen again. Learn from your mistakes and come up with better protection for your social media accounts and if needed, review your company’s privacy settings and make the changes necessary to prevent hacking.
Darius Fisher is the President, Co-founder and Digital Crisis expert of Status Labs. He helps public figures, executives and politicians fix a public media crisis and help improve their social media presence.
Darius fixes major online scandals of high profile public figures but he also works with the everyday person. He speaks about online public perception and teaches us ways to improve our brand and improve our personal online privacy. Darius and Status Labs provides ways on improving your brand’s google search presence and why it is important to have a positive presence at the very first page of a google search. Visit his personal website to learn more.