JHSF Participacoes is a Brazilian public company involved in the high-end real estate sector. The firm incorporates, develops and manages residential as well as commercial properties. Founded in 1972, JHSF has over the years have developed and administered numerous shopping malls, condominiums, high-end hotels, luxury retail brands and executive business airports. The company has pioneered many projects, innovated new products, delivered quality and credible services to its clients.
The Company now operates in the form of four business units. They include the incorporation, the shopping center, the airport, and the Fasano Hotel & Restaurants. JHSF began its shopping mall business in 2001 by developing Shopping Metro Santa Cruz in Sao Paulo. In 2007, JHSF became a public Company, trading its shares at Sao Paulo Stock exchange.
In 2009, the company first entered into retail venture business. The Company partnered with Valentino and R.E.D in 2009 to launch the first Valentino outlet in Brazil. In 2014, JHSF launched the Catarina Fashion Outlet, focusing on Brazil affluent segment. The project included the Sao Paulo Catarina Executive Airport.
JHSF has expanded its venture beyond Sao Paulo to Uruguay and in the United States. Some of its international projects include 815 building in Fifth Avenue, New York, and residential Las Piedras in Punta del Este, Uruguay.
About José Auriemo Neto
José Auriemo Neto serves as the JHSF Chairman and Chief Executive Officer. He began working at JHSF in 1993. The Fundacao Armando Alvares Penteado University graduate has pioneered most of the JHSF current venture. He established the Parkbem Services, a parking lots management company, a service branch part of JHSF. Under the leadership of José Auriemo Neto, JHSF has been accredited for spotting viable new opportunities in its line of business.
Jose Neto has overseen many other businesses for the JHSF Company. Also, he has secured significant partnership deals with prestigious retail brands like Pucci, Jimmy Choo, and Hermes. Currently, the company is managing Cidade Jardim shopping complex in Sao Paulo, in Salvador, there is the Shopping Bela Vista, and the Shopping Ponta Negra in Manaus. Also, there is the Fasano restaurant as well as Catarina Fashion Outlet in Sao Roque.